About Us

Rider Ritual Co is a small Australian-owned business created by a horsewoman with a love for personal growth and mindset.

We began with a simple idea - that the small things we do consistently have the biggest impact on how we ride and how we connect with our horses.

What started as a focus on rider mindset has grown into a considered range of products designed to support both horse and rider in a practical, meaningful way.

Our focus

Being a small, Australian-owned business, every product is created with intention - whether it’s something you reach for in the tack room, use in your daily routine, or rely on to support your horse’s comfort and care.

We aim to never lose sight of why we ride in the first place. The quiet moments. The partnership. The progress that happens over time. 

We aim to bring thoughtful products to you that inspire reflection, wonder and enjoyment in the moments spent with your equine partner.

Our people

Rider Ritual Co isn't for everyone.  We are for riders who value doing things well - who care about their horse, take pride in their routine, and understand that consistency, intention, and connection are the little things that shape a beautiful life.

Our service

Whilst riding and progress aren't always fast, we do value fast customer service and shipping, and always aim to deliver products and replies quickly to our valued customers.

A gift for you

Download our beautiful printable Rider Ritual Co Affirmations PDF to support and inspire you. Curate motivation and kindness to support you from the everyday ride to stressful competition days.